WordPress Case Study
Project Pak TV Dramas
WordPress Case Study
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Pak TV Dramas
The project owner required better website presence, more recognition as a brand to stand out from its competitors, and ultimately wanted more organic traffic for the product hence there was a dire need of more exposure.
Project Name: Pak TV Dramas
Client: Company Name Inc.
Project Commencement Date: February 18, 2017
Project Completion Date: January 25, 2018
Project url: https://paktvdramas.pk/
Problem
Not only did most of the site functionalities needed to be fixed for SEO, but the teams were expected to build an exciting visual story of this OTT product. Pak TV Dramas old website wasn’t bad; it just wasn’t serving the optimal experience for its target audience.
Style Concepts
We made clear, well-established visual branding for Pak TV Dramas. We took striking palette of black and red and added more depth using dark maroon for page backgrounds. The layouts and navigation are cleaner, with much more room to use big images by leveraging the expertise of visual communications team. Our designer contributed heavily to social media posts to increase user engagement and traffic to the website organically.
Solution
The new Pak TV Drama website is more enjoyable, visual, and easier to navigate than ever before. Visitors can quickly see the rating, ranking, and recommendation input to view their customized content and smooth filtering options on the reviews section. We optimized blog pages to include infographics. Besides, landing page design were created to make content a more helpful resource.
created accessible and user-friendly recommendation forms, leveraging the integrated comments section to incorporate UGC (user-generated content).
improved the overall user experience of the Pak TV Dramas site with more personalization and engagement
implemented a fully responsive solution backed by WordPress.
performed complete assessments of SEO and traffic performance and made recommendations for improvement.
reorganized meta data for more multiple pages and expanded current blog using keywords for enhanced search and browse-ability.
Result
The project took two months to fix the On-Page SEO, UI, UX, Off-Page Strategy, and Keyword Research. Our web design and development work for Pak TV Dramas was centered around usability. Therefore, we delivered a great digital experience for everyone who visited this website. The project started to get subscriptions which were result of our professional WordPress support and maintenance services, including, daily offsite backups, weekly updates to WordPress core, themes, and plugins, a dedicated WordPress support desk, and custom development.