E-commerce Store
Case Study Project d10

D-Ten Store

D10 provides the premium quality leather products locally manufactured at market competitive price. D10 offer the latest trends with the right balance of trendy as well as a classic range of colorful, timeless, and easy-to-personalize leather products for man and women. The product line of d10 befits the urban needs without being too heavy on the pocket.

Project Name: D-Ten Store

Client: Company Name Inc.

Project Commencement Date: February 18, 2017

Project Completion Date: January 25, 2018

Project url: https://d-ten.store


The d10 website needed efficient payment gateways and addition of SKU’s solutions. We recognized the area it needed help was navigation. The conversion paths didn’t stand out, which was a barrier for potential customers. Our focus for d10 was all about improving the navigation. Navigation is vital for a more robust user experience. We ensured to have no text-heavy main menu while also boosted the functionality of SEO.  At the same time, we added more opportunities for lateral movement between related content with expertise of senior developer. We improved in moving potential customers toward a conversion.

Development Concepts

d-10 had to compete with competitors with established leather brands. Therefore, we decided on their color palette with the project coordinator during the conceptualization stage. After that we created pixelated accents and backgrounds for a leather website. It gave the site a fresh and unique feel. Each page now features bigger images and white space, creating a more inviting experience. The home page and product descriptions, in particular, have more visual stories.


The new d-10 website has clear visitor paths. These paths are clear for potential and existing customers with Cart, Checkout, and Processing. We created the main menu that helps users locate the information. Information about leather products and the navigation is more straightforward after grouping content into a cleaner architecture.


Not only we improved filtering for better browsing, but we also created a storefront that efficiently manages multiple inventories and product listings. The buying process was made more efficient for customers with stripe account and payment through credit card. With our offered WordPress CMS (woo Commerce), the client got the benefit of accessing features like Multiple Products View, Total No. of Units, Per Unit Price, and Cumulative Product Price when added the functionalities on the WordPress site of d10. In addition to this, we integrated d-10 with order review and acceptance/rejection process too.

We improved the overall aesthetic for a more engaging brand story of leather wallets and related products.

We improved overall site architecture and navigation for a more robust user experience for customers interested in buying leather products manufactured in Pakistan.

We created a smooth cart, checkout, and processing options through stripe and credit card payment for clear purchase visibility.


More dynamic product details with product descriptions for building customer’s trust

We employed a fully responsive solution backed by WordPress CMS lead generation through a more conversion-focused design catering to the leather-based industry.